About us
OUR MISSION
WIN:DEVELOP
We continuously seek to gain a competitive advantage in everything we do, on and off the pitch, and our mission is to win and develop in equal measure.
OUR VISION
To be an established, forward thinking and progressive Category 2 academy.
We are an established EFL Category 3 Academy and, however respectful of this, we remain ambitious in our determination to keep moving forward.
While we recognise the challenges ahead, we have set ambitious goals and believe we have created an environment where we can collaboratively push towards that vision.
OUR PHILOSOPHY
We are driven by our values, our people and our winning formula.
OUR VALUES + OUR PEOPLE + OUR WINNING FORMULA
OUR VALUES
DEDICATED
We are unconditional in our devotion to our mission and passionate about achieving our goals.
SELFLESS
We care about each other and place the success of the team ahead of personal acclaim.
AMBITIOUS
We have high aspirations, we will persevere through adversity and we will keep driving forward.
OUR PEOPLE
At the heart of our talent identification we seek to recruit and develop people who display three key characteristics.
We call these the 3E’s:
EXCEPTIONAL + EDGE + ENERGISING
OUR WINNING FORMULA
- Academy success
- First team impact
- Player sales
- Create players and people
- Player pathway
RECRUITMENT
- Development centres
- Pre-academy
- Players
- Staff
STRUCTURE
- Performance plan
- Game model
- Curriculum
- Safeguarding and welfare
MULTI-DISCIPLINARY
- Coaching
- Sports science
- Medical
- Education
- Safeguarding/player care
OUR INVESTMENT PILLARS
PEOPLE
- Coaching staff
- Multi-disciplinary team
- Off-field support
PLAYERS
- Individual development
- Time
- Experience
INFRASTRUCTURE
- Facilities
- Investment
- Staff
OUR IDENTITY
- Playing philosophy
- Player pathway
- Talent identification
- Compliant
- Player centred
- Relentless excellence
- Professional reputation
- Players and people