Impaler 1884
City are celebrating their 140th anniversary with the launch of a unique craft ale - Impaler 1884 - which is now available throughout the LNER Stadium on matchdays.
Impaler 1884 - launched alongside club partner Ferry Ales Bewery - will be served on draught in hospitality lounges, the Centre Spot Bar and food kiosks on matchdays, while supporters can also purchase bottles and gift boxes through the club shop. It will also be available on FAB’s website from today.
The creation of the new pale ale celebrates the club’s history, with the iconic new Imp badge displayed on the bottle along with our founding year to mark the club’s 140th anniversary.
Impaler 1884 also symbolises the club’s commitment to our community and fanbase, proudly supporting a growing local business.
Andrew Whitham, City’s director of sales, said: “We are thrilled to reveal our new pale ale to supporters in partnership with John and his team at Ferry Ales Brewery.
“John's values align with our own, which made collaborating with him a natural choice. John has established a respected local brewery known for quality, and his drive for innovation aligns with our own, which has been a core component in being able to create a product which will enhance the supporter experience on a matchday.
“After reviewing fan feedback it was clear to see that our supporters wanted a craft beer on matchdays, and we are proud to celebrate a fantastic local brewery along with our history in producing a great beer for people to enjoy.”