The Imps have built on the existing relationship with diamond partners and local potato business Branston who will be on the front of City’s home shirt.
Branston, who have sponsored the club’s home shirts for the past three seasons, will once again see their logo don City’s home shirt for the 2024/25 campaign.
The Lincolnshire-based company are one of the major suppliers of potatoes to the most popular supermarkets across the UK and also sponsors the Legends Lounge - one of the most premium places to enjoy a matchday from at the LNER Stadium.
Simon Telfer, Branston’s HR director, said: “We are delighted to be entering into our third season as a platinum partner of Lincoln City Football Club and home shirt sponsor for the 24/25 season.
“After such an exciting end to last season we are all looking forward to more good times ahead. During our involvement with the club we’ve been amazed at how much more profile our business has gained locally and our people have really enjoyed the benefits that being a valued club partner has provided.”
Andrew Whitham, City’s director of sales, added: “The team at Branston have been brilliant to work with over the last two seasons and we’re thrilled to continue our partnership which will see their logo displayed on all 24/25 home shirts.”