GBM have extended their working relationship with Lincoln City Football Club, upgrading to a platinum partner and taking on naming rights of the Sincil Bank Stand previously held by Lincolnshire Co-Op.
As a well-known local company, GBM is committed to supporting great things in the county including the club and its supporters.
Taking over naming rights of what is now the GBM Stand has presented a fantastic opportunity and will enhance the look of the stadium, showing real investment to the players and fans.
As part of this partnership, fans will be treated to regular competitions and an insight in to the divisions of GBM, who deliver all aspects of waste management solutions and aggregates, through to demolition services to clients in the construction industry and beyond.
Managing director Simon Grantham is thrilled to continue working with City on many levels, and looks forward to being a part of an exciting new season.
He said: "GBM offers waste management services in the Lincoln area to both the general public and contractors, with an extensive knowledge in the recycling industry.
"We look forward to introducing new supporters to the club, inviting clients and employees to enjoy a game and soak in the atmosphere. Here's to a winning partnership!"
Adam Chantrey, head of commercial at the Imps, added: "We're really pleased the GBM group of companies are expanding they relationship with the club by upgrading to become a platinum partner.
"They are a local company, based in Louth, and are very active throughout the county. We look forward to seeing Simon and his colleagues at games throughout the season."