New Sincil Bank stand sponsor GBM have thrown their support behind the Imps fan group 617 Squadron.
Waste management company GBM was recently named stand sponsor and wanted to extend support to the lively 617 Squadron who gather in the Upper Seven block.
GBM have redesigned the stand's internal gable end with a huge mural to add to the matchday atmosphere.
Simon Grantham, GBM's managing director, said: "The 617 Squadron help create a brilliant atmosphere and, as part of our sponsorship, we want to create an even better experience for fans.
"We're looking forward to hearing the supporters in full voice against this super new backdrop when the season gets underway."
Nick Procter, spokesman for 617 Squadron, said: "It's brilliant that the club and sponsors are getting behind what we're trying to achieve with 617 Squadron."
GBM provides a range of waste management services for the public as well as contractors. The company has been a long term club partner.