Lincoln City have beaten a host of League One clubs to complete the loan signing of forward Liam Cullen from Championship side Swansea City.
The 22-year-old, who has featured 43 times for the Swans' first-team, adds to the Imps' attacking options and goes straight into the squad for Saturday's visit of Cambridge United.
He said: "The interest has been there for a while and once I was told that I was allowed to go out on loan I got up here as soon as I could.
"There were other clubs interested but none showed the desire that Lincoln did, which is why I'm here. I know the club and have some old friends here so was keen to come.
"The reputation the club has for developing players is brilliant. They are a young team who like to play football; a style of play that will suit me really well and hopefully I can hit the ground running.
"I'm really excited. I've heard a lot about the fans, especially the 617 Squadron in the corner, so I'm looking to getting out there in front of them."
Liam joins Swansea team-mate Morgan Whittaker, who made the switch to Lincolnshire a week earlier and has featured in the wins over Oxford and Sunderland.
Imps manager Michael Appleton added: "Liam's a great addition for us. He's got good pedigree and has been a top target for us this January, but with a lot of competition we've had to work hard to ensure he came to us.
"He experienced the Championship with Swansea and will bring that knowledge to us. He can lead the line as a central striker, likes to be around the box and can score goals from those positions.
"He's good with his back to goal and comes alive in the box. He is happy dropping deep or wide to get the ball but we want to keep him in the middle.
"He plays in a central attacking role, has a good work-rate and has the ability to really excite fans once he gets up and running."