Brand assets

Welcome to the brand guidelines of Lincoln City Football Club (including Lincoln City Foundation and Academy).

Please see this document for our full brand guidelines. If you have designed a document which needs approval please email it to media@theredimps.com with clear information on the deadline for sign-off. No items should be sent for print without approval of the head of digital or senior communications manager.

Brand guidelines

Primary - Lincoln City FC

This version of the Imp arcs back to the LCFC fan favourite logo used during the 1990s. It was reintroduced as the main club logo ahead of the 2024/25 season following a vote of supporters.

Elements of the logo when scaled up provide striking angles and sharp edges, to add an element of flair while also providing a sense of mystery.

This horizontal version of the logo should be used wherever a landscape art board or working area makes using the primary brand mark difficult.

Download logos

Colours

The primary colours used within the Lincoln City FC brand are Loyal Red and Brilliant White. These form the Lincoln City FC crest and should be used for background colours, important typographical and pictorial elements.

There is also a small range of secondary colours and more neutral colours, which can be used to support the primary colours where appropriate.